September is the month for the highest discounts on new cars

September is the month for the highest discounts on new cars:Considering the growth in auto industry has slowed down in 2016, and U.S. sales for General Motors and Ford were down 5.2% and 8.4% in August, comparing to the same month last year, the car companies aren’t accepting the downturn passively: to juice sales in September, incentive spending is at the highest levels ever.

Automakers have been trying to boost sales by increasing incentives significantly. The average incentive in September is at a record high of $3,923 per unit. The beats the previous peak of $3,753 in December 2008- back when the Great Recession was kicking into full effect, the economy retrenched dramatically, and dealerships were particularly desperate to move vehicles off their lots.