Retail demand of autos in U.S. softened this November: Black Friday sales and the start of year-end deals are helping, but can’t quite disguise that in all probability, retail demand for autos actually softened in November. That’s despite a near-record average discount of $3,886 per unit, up 15% from November 2015.
On Thursday, Dec. 1, U.S. automakers are expected to report November sales. The good news is, sales may be softening, but that’s compared with record levels last year. On a pessimistic or realistic note, depending on your point of view, retail auto sales are expected to decline about 2% in November 2016 vs. November 2015.