Hyundai pushes its dealers to modernize the car shopping experience

Hyundai pushes its dealers to modernize the car shopping experience: Starting with the idea that customers already know from the internet what they desire and what they can get for a specific price, Hyundai is pushing its dealers to modernize the new-car shopping experience.



The Korean automaker on Tuesday announced that dealers will post “fair market pricing” on their websites that includes company discounts offered to consumers. Dealers, which are independent businesses, will be encouraged to add incentives they’re offering to buyers. They’ll also deliver vehicles to customers for test drives and allow people to do paperwork online, including calculation of monthly payments, loan applications and estimating the value of their trade-ins.

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